Hutt, Michael D. <br/><br/>
Business marketing management :  a strategic view of industrial and organizational markets / 
Michael D. Hutt, Thomas W. Speh. 
 - 4th ed. 
 - New York :  Dryden Press,  c1992. 
 - xxvi, 749 p. : ill. ; 24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030541670 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management--Case studies.