Houk, Robert F. <br/><br/>
Co-op advertising :  the authoritative guide to promotional allowance marketing for advertisers, retailers and distributors / 
Robert F. Houk. 
 - Lincolnwood, Ill. :  NTC Business Books,  c1995. 
 - xix, 226 p. : ill. ; 23 cm. 
<br/><br/> "Published in conjunction with the Association of National Advertisers, Inc., by NTC Business Books."  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0844234176 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Association of National Advertisers
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cooperative advertising--United States
<br/><br/><label>LC Class. No.: </label>HF5827.4   / H81 1995