Fundamentals of marketing / 
William J. Stanton ... [et al.]. 
 - 2nd essential ed. 
 - Sydney :  McGraw-Hill Book,  c1995. 
 - x, 468p. : col. ill. ; 25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0074701185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / S745 1995