Jeannet, Jean-Pierre <br/><br/>
Global marketing strategies / 
Jean Pierre Jeannet and H. David Hennessey. 
 - 3rd ed. 
 - Boston :  Houghton Mifflin,  c1995. 
 - xxv, 896p. : ill. ; 24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0395710456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.