Assael, Henry <br/><br/>
Consumer behavior and marketing action / 
Henry Assael. 
 - 5th ed. 
 - Cincinnati, Ohio :  South-Western College Pub.,  c1995. 
 - xv, 749 p. : col. ill. ; 24 cm. 
<br/><br/> Glossary : G1 - G14. Includes index. 
<br/><br/><label>ISBN: </label>0538844337 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivational research (Marketing).