Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens with editorial collaboration of Jack J. Whidden. 
 - 6th ed. 
 - Boston :  Irwin McGrawHill,  c1996. 
 - xxxi, 501p. : col. ill. ; 28 cm. 
<br/><br/> Glossary : p. G1 - G18.  
<br/><br/>Bibliography : p. N1 - N15. Includes index. 
<br/><br/><label>ISBN: </label>0256182574 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821   / Ar3 1996