Peter, J. Paul <br/><br/>
A preface to marketing management / 
Paul Peter and James H. Donnely, Jr. 
 - 7th ed. 
 - Boston :  Irwin,  c1997. 
 - xi, 368 pages :   illustrations ;   23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256202818 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13   / P44 1997