Farese, Lois Scheider <br/><br/>
Marketing essentials / 
Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk. 
 - 2nd ed. 
 - New York :  Glencoe/McGraw-Hill,  c1997. 
 - xx, 620p. : col. ill. ; 26 cm. 
<br/><br/> Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0026406012 (hard bound) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business education.