Marketing / 
Eric N. Berkowitz ... [et al.]. 
 - 5th ed. 
 - Chicago :  Rob Zwettler,  c1997. 
 - xxxii, 736p. : col. ill. ; 27 cm. 
<br/><br/> Glossary : p. G658 - G673. Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256189684 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.