Bernhardt, Kenneth L. <br/><br/>
Cases in marketing management / 
Kenneth L. Bernhardt, Thomas C. Kinnear. 
 - 7th ed. 
 - Chicago, Ill. :  Irwin,  c1997. 
 - xiv, 665 p. : ill. ; 24 cm. 
 - The Irwin series in marketing .
<br/><br/><label>ISBN: </label>0256204640 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Marketing--Decision making--Case studies.