Perreault, William D. Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 13th ed. - Boston : McGraw-Hill, c1999. - xxiv, 791p. : col. ill. ; 29 cm. - The Irwin/McGraw-Hill series in marketing . Glossary : p. G1 - G12. Includes index. Subjects--Topical Terms: Marketing--Management.