Neal, Cathy M. <br/><br/>
Consumer behavior :  implications for marketing strategy / 
Cathy M. Neal, Pascal Quester, Del Hawkins. 
 - 2nd ed. 
 - New York :  Irwin/McGraw Hill,  c1999. 
 - xiv, various paging : col. ill. ; 2 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0074705903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Australia.<br/>Market surveys--Australia.<br/>Consumer behavior--Australia--Case studies.<br/>Market surveys--Australia--Case studies.<br/>Consumer behavior--New Zealand--Case studies.<br/>Market surveys--New Zealand.<br/>Market surveys--New Zealand--Case studies.