Peter, J. Paul A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. - 8th ed. - Boston : Irwin McGraw-Hill, c2000. - xviii, 318 p. : ill. ; 23 cm. - The Irwin/McGraw-Hill series in marketing . Includes bibliographical references and index. ISBN: 0073661511 Subjects--Topical Terms: Marketing--Management.