Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens. 
 - 6th ed. 
 - Boston :  McGraw-Hill,  c2000. 
 - xvi, 752p. : ill. ; 24 cm. 
 - Irwin/McGraw-Hill series in marketing .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0070275432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.<br/>Marketing--Management--Case studies.