Consumer behavior : building marketing strategy /
Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
- 8th ed.
- Boston : Irwin McGraw-Hill, c2001.
- xxiv, 775 p. : col. ill. ; 26 cm.
Includes bibliographical references, index and diskette.
0072316020
Consumer behavior--United States Market surveys--United States Consumer behavior--Case studies--United States