Hoyer, Wayne D. <br/><br/>
Consumer behavior / 
Wayne D. Hoyer, Deborah J. MacInnis. 
 - New York :  Houghton Mifflin,  c2004. 
 - xxi, 697 p. : ill. ; 25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0618264825 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415.32   / H85 2004