Destination marketing and management /  
authored and edited by 3G E-learning LLC, USA. 
 - 2nd edition. 
 - New York, NY :   3G E-Learning LLC,  c2018. 
 - xv, 391 pages :   chiefly color illustrations ;   24 cm.   + 1 videodisc of (DVD) : sound, color (4 3/4 in.) 
<br/><br/> Includes index.  "With DVD. Features: Full color book plus DVD; Downloadable workbook included in the DVD; Over 100 hours interactive e-lectures, quiz and videos in DVD; DVD has many useful features for teachers to teach with digital resources in classroom. 
<br/><br/>Introduction of destination management -- Strategic marketing framework and tourist markets -- Positioning and branding the destination -- Marketing the destination -- Developing destination products -- Customer relationship management -- Destination e-business and information management -- Organizing for destination management -- Index. 
<br/><br/> "This Second Edition is a comprehensive and integrated textbook, uniquely considers both destination marketing and management in one volume. This Handy Edition will focus to understand that the tourism destination marketing and management is a mandatory course for the students of tourism."--Back cover. 
<br/><br/><label>ISBN: </label>9781680948776 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing<br/>Tourism--Management
<br/><br/><label>LC Class. No.: </label>G155  / A1D47 2018