Walker, Robyn <br/><br/>
Strategic management communication :  for leaders / 
 Strategic management communication for leaders 
Robyn Walker, Center for Management Communication, Marshall School of Business, University of Southern California. 
 - 3e [edition]. 
 - Stamford, CT :   Cengage,  c2015. 
 - xvii, 408 pages :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Chapter 1  What is strategic communication? -- Part I: The Strategic process --  Chapter 2  Foundations of communication -- Chapter 3  Step one: identify the purposes of communication -- Chapter 4  Step two: Analyze the audience -- Chapter 5  Steps three and four: Consider the context and select a channel of communication -- Part II: Communication tactics for differing Channels and Contexts -- Chapter 6  Communicating in writing -- Chapter 7  Communicating in oral presentation and managing meetings -- Chapter 8  Preparing employment messages -- Chapter 9  Communicating with employees -- Chapter 10  Communicating in and leading teams -- Chapter 11  Strategic organizational communication -- Appendix A  Model documents -- Appendix B  Punctuation, sentence structure, and usage. 
<br/><br/> Strategic Management Communication for Leaders is based upon an alternative theoretical foundation that is grounded in theory but connects to communication in the world of business. This text shows you how various business courses are related--and highlights communication as a practice that is applicable to all business situations regardless of the discipline, department, or organizational level at which it takes place. -- Back cover. 
<br/><br/><label>ISBN: </label>9781133933755 (pbk.) 
<br/><br/><label>LCCN: </label>2013935541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication<br/>Interpersonal communication--Psychological aspects<br/>Business communication--Moral and ethical aspects<br/>Organizational effectiveness
<br/><br/><label>LC Class. No.: </label>HF5718  / W15 2015