Garcia, Renita G. <br/><br/>
Demand for video rental shop services in selected barangays of Indang, Cavite / 
Benita G. Garcia. 
 - Indang, Cavite,  Cavite State University- Main Campus,  2000. 
 - 34p. : ill. ; 28 cm.  illustrations ;      cm. 
<br/><br/> Thesis (BSBM - - Economics) Cavite State University. 
<br/><br/>Includes bibliographical references. 
<br/><br/> GARCIA, RENITA GUANSING. "DEMAND FOR VIDEO RENTAL SHOP SERVICES IN SELECTED BARANGAYS OF INDANG, B.S. Thesis, Bachelor of Science in Business Management, Major in Economics, Cavite State University, March 2000 Adviser: Dr. Alice T. Valerio. <br/>The study mainly focused on the demand for video rental shop services in selected barangays of Indang, Cavite. Specifically, it aimed to: (1) describe the socio-economic characteristics of the renters; (2) determine the preferences of customers for video tapes; and (3) ascertain the factors affecting the demand for tapes. <br/>The study was conducted in selected barangays of Indang, Cavite, namely: Poblacion-Indang, Mahabang Kahoy, Banaba Cerca, Calumpang Lejos and Kayquit. A total of 84 respondents was taken through accidental sampling.<br/>Data were analyzed using the following tools: percentage, range, mean, frequency counts, rank and multiple regression analysis. <br/>Using the full model regression, only family income was found significantly affecting the demand for tapes. <br/>The respondents were mostly female and had reached the college level of schooling. The average family income per month was P16, 649.58.<br/> The household members preferred mostly action type of films followed by science fiction.comedy, romance/love story while the least preferred film was  science fiction.<br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics.
<br/><br/><label>Dewey Class. No.: </label>330   / G16 2000