Wimmer, Roger D. <br/><br/>
Mass media research :  an introduction / 
Roger D. Wimmer, Joseph R. Dominick. 
 - 7th ed. 
 - Australia :  Wadsworth / Thomson,  c2003. 
 - xii, 478p. : ill.  23 cm. 
<br/><br/> Glossary : p. 459-468.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0534562744 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research
<br/><br/><label>LC Class. No.: </label>P91.3   / W71 2003