Agee, Warren K. <br/><br/>
Introduction to mass communication / 
Warren K. Agee, Phillip H. Ault, Edwin Emery. 
 - 12th ed. 
 - New York :  Longman,  c1997. 
 - xviii, 574p. : ill. ; 23 cm. 
<br/><br/>Bibliography: p. 525 - 561. Includes index. 
<br/><br/><label>ISBN: </label>0673980820 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>LC Class. No.: </label>P90   / Ag3 1997