Pricing strategies of fruit vendors in selected towns of Cavite /
by Jonalyn E. Martal.
- Indang, Cavite : Cavite State University- Main Campus, 2004.
- ix, 27pages : illustrations ; 28 cm
Thesis (BSBM - - Marketing) Cavite State University.
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS) College of Economics, Management, and Development Studies (CEMDS)
MARTAL, JONALYN E. Pricing Strategies of Fruit Vendors in Selected Towns of Cavite. B.S. Thesis. Bachelor of Science in Business Management, Major in Marketing. Cavite State University, Indang, Cavite. April 2004, Adviser: Mrs. Marilou P. Garcia. The study was conducted in selected towns of Cavite namely: Alfonso, Dasmarifias, Imus, Indang, Silang, Tagaytay City and Trece Martirez City. It aimed to determine the socio-economic characteristics of fruit vendors, pricing strategies used, the differences among the pricing strategies used, common problems encountered and feasible solutions. A total of 100 respondents were interviewed. The data were gathered through personal interviews with the respondents using a structural interview schedule from January to February 2004. The ages of the respondents ranged from 17 to 71 years old with an average of 36 years. A great number of respondents were married and obtained high school education. Most of them had been in business for I to 5 years. The average capital investment of fruit vendors was P4,630.39 and majority of the fruit vendors has one stall, and some were floating. Most of the respondents used cost-oriented pricing were price set according to the unit price. Among the socio-economic characteristics, household size, sex and starting capital were found to be significantly related to the total sales. The problems mentioned by fruit vendors were spoiling of fruits, high cost of fruits, location, and shortage of supply.