Gaspar, Julian E.

Introduction to global business : understanding the international environment and global business functions / Julian E. Gaspar, Antonio Arreola-Risa, Leonard Bierman, Richard T. Hise, James W. Kolari, Murphy Smith. - Mason, OH : South-Western Cengage Learning, c2014. - xxi, 407 pages : color illustrations ; 28 cm

Includes bibliographical references and index.

Foundations of global business -- Global business environment -- Global business strategy and organization -- Managing global business.

9781111824259 1111824258

International business enterprises
International trade
Multinational enterprises

HD62.4 / G21 2014