Introduction to global business : understanding the international environment and global business functions /
Julian E. Gaspar, Antonio Arreola-Risa, Leonard Bierman, Richard T. Hise, James W. Kolari, Murphy Smith.
- Mason, OH : South-Western Cengage Learning, c2014.
- xxi, 407 pages : color illustrations ; 28 cm
Includes bibliographical references and index.
Foundations of global business -- Global business environment -- Global business strategy and organization -- Managing global business.
9781111824259 1111824258
International business enterprises International trade Multinational enterprises