Hutt, Michael D. <br/><br/>
Business marketing management B2B / 
Michael D. Hutt, Thomas W. Speh. 
 - Europe, Middle East and Africa ed. 
 - Andover :    Cengage Learning EMEA,  c2014. 
 - 348 pages :  illustrations ;  25 cm. 
<br/><br/>A business marketing perspective -- Organisational buying behaviour -- Customer relationship management strategies for business markets -- Segmenting the business market and estimating segment demand -- Business marketing planning: Strategic perspectives -- Business marketing <br/>strategies to global markets -- Managing services for business markets  --  Managing innovation for business markets -- Managing innovation and new industrial product development -- Managing business marketing channels -- Supply chain management -- Pricing strategies for business markets -- Business marketing communications -- Marketing performance measurement. 
<br/><br/> Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet. 
<br/><br/><label>ISBN: </label>9781408093719  1408093715 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing <br/>Industrial marketing --Management.--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.13   / H97 2014