De Luna, Arman P.

Exposure to the campaign strategies of the office of the student affairs (OSA) in promoting Cavite State University (CvSU) of selected high school students in Cavite by Arman P. de Luna, Arlon L. Santos - Indang, Cavite : Cavite State University- Main Campus, 2006. - vi, 32 pages : illustrations ; 28 cm.

Thesis (BA Mass Communication - - Journalism) Cavite State University.

Includes bibliographical references.

College of Arts and Science (CAS) College of Arts and Science (CAS)

DE LUNA, ARMAN P. and SANTOS, ARLON L. Exposure to the campaign strategies of the Office of Student affairs (OSA) in promoting cavite state University and the Level of Awareness of CvSU of selected Fourth Year high school students in Cavite. Undergraduate Thesis Bachelor of Arts in Mass Communication. major in Journalism. Cavite State University, Indang, Cavite. April 2006. Adviser: Mrs. Agnes C. Francisco.

The study was conducted on the first week of January to first week of March in selected schools in Cavite for the researcher to find out exposure to campaign strategies of the Office of Student Affairs (OSA) in promoting Cavite State University (CvSU) and the level of awareness of CvSU of selected fourth year high school students in Cavite. Questionnaires were answered and filled out by selected students from Tagaytay National High School, Trece Martires National High School, Dasmarinas National High School- Main Campus and Naic National High School. The data gathered were studied and tabulated thematically.

The study showed that the respondents’ exposure on the campaign strategies used by OSA is high in terms of Career Orientation, and in terms of level of awareness of CvSU, respondents had a high exposure. It was also revealed that there was no significant relationship between the exposure to the campaign strategies of the Office of Student Affairs (OSA) in promoting Cavite State University (CvSU) and the Level of Awareness of CvSU of selected fourth year high school students in Cavite.



Journalism

070.4 / D38 2006