Hisrich, Robert D.

Entrepreneurship /  Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd. - Tenth edition - New York, NY : McGraw-Hill Education, c2017. - xxi, 580 pages ; 27 cm

Includes index.

Part 1 The entrepreneurial perspective. -- The entrepreneurial mind-set -- Corporate Entrepreneurship -- Generating and exploiting new entries -- Part 2 From Idea to the opportunity -- Creativity and the business idea -- Identifying and analyzing domestic and international opportunities -- Protecting the idea and other legal issues for the entrepreneur -- Part 3 From the opportunity to the business plan – The business plan; creating and starting the venture -- The marketing plan -- The organizational plan -- The financial plan -- Part 4 From the business plan to the funding venture -- Sources of capital -- Informal risk capital, venture capital, and going public -- Part 5 From funding the venture to launching, growing, and ending the new venture – Strategies for growth and managing the implications of growth – Accessing resources for growth from external sources – Succession planning and strategies for harvesting and ending the venture -- Part 6 Cases.

9781259255427

2015036942


New business enterprises
Entrepreneurship
Business planning
Business enterprises--Finance
Success in business

HD62.5 / H61 2017