Scarborough, Norman M. <br/><br/>
Essentials of entrepreneurship and small business management /  
Norman M. Scarborough ; horizon edition contributions by Amar Preet Singh. 
 - Sixth edition. Horizon edition. 
 - Harlow, Essex, England :  Pearson Education Limited,  2013. 
 - 648 pages :  illustrations ;  28 cm 
<br/><br/>Section I The Challenge of Entrepreneurship -- The foundations of entrepreneurship -- Inside the entrepreneurial mind: from ideas to reality -- Section II Building the business plan: beginning considerations -- Designing a competitive business model and building a solid strategic plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Section III. Building the business plan: marketing and financial considerations -- Building a powerful market plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Section IV Putting the Business Plan to Work: Sources of Funds -- Sources of financing: debt and equity -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Buiding a new venture team and planning for the next generation. 
<br/><br/><label>ISBN: </label>9780273779735 0273779737 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business--Management<br/>New business enterprises--Management<br/>Entrepreneurship
<br/><br/><label>LC Class. No.: </label>HD62.7  / Sca7 2013