Barringer, Bruce R. <br/><br/>
Entrepreneurship :  successfully launching new ventures / 
Bruce R. Barringer and R. Duane Ireland ; horizon edition contributions by Teena Lyons. 
 - Fourth edition. Horizon edition. 
 - Harlow, Essex, England :  Pearson Education Limited,  c2013. 
 - 589 pages :  illustrations ;  28 cm 
<br/><br/> "Pearson Horizon editions"--Front cover.  "Authorized adaptation from the Global edition, entitled Entrepreneurship: Successfully Launching New Ventures, Fourth edition, ISBN 9780273761402 by Bruce R. Barringer and R. Duane Ireland, published by Pearson Education, c2013."--Copyright page.  Includes index. 
<br/><br/>Part 1 Decision to Become an Entrepreneur -- Introduction to entrepreneurship -- Part 2 Developing Successful Business Ideas -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Part 3 Moving from an Idea to an Entrepreneurial Firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Part 4 Managing and growing an entrepreneurial firm -- Unique marketing issues -- The Importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising. 
<br/><br/><label>ISBN: </label>9780273779926 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurship<br/>New business enterprises
<br/><br/><label>LC Class. No.: </label>HB615  / B27 2013