Business research methods /
Donald R. Cooper and Pamela S. Schindler.
- Twelfth edition. McGraw-Hill International edition.
- New York, NY : McGraw-Hill Education/Irwin, 2014.
- xxvi, 692 pages : illustrations ; 26 cm
"Printed in the Philippines."--Copyright page. Includes bibliographical and index.
Part I Introduction to Business Research -- Research in business -- Ethics in business research -- Thinking like a researcher -- The Research process: an overview -- Clarifying the research question through secondary data and exploration -- Part II The Design of Business Research -- Research design: an overview -- Qualitative research -- Observation studies -- Experiments -- Surveys -- Part III The Sources and Collection of Data -- Measurement -- Measurement scales -- Questionnaires and instruments -- Appendix: Crafting effective measurement -- Sampling -- Appendix: Determining sample size -- Part IV Analysis and Presentation of Data -- Data preparation and description -- Appendix: Describing data statistically -- Exploring, displaying, and examining data -- Hypothesis testing -- Measures of association -- Presenting insights and findings: written reports -- Presenting insights and findings: oral presentations -- Case index -- Appendices: A. Business research requests and proposals (with sample RFP) B. Focus group discussion guide -- C. Nonparametric significance tests -- D. Selected statitistical tables.