Ferrell, O. C. <br/><br/>
Marketing / 
O. C. Ferrell, G. Tomas M. Hult, William M. Pride. 
 - Philippine edition. 
 - Pasig City :  Cengage Learning Asia,  2013. 
 - x, 359 pages :  illustrations ;  25 cm 
<br/><br/> "1st Philippine reprint 2013. This edition is reprinted with license from South-Western, a part of Cengage Learning." --Copyright page.  "Printed in the Philippines."--Copyright page. 
<br/><br/>Chapter 1 Strategic marketing management -- Chapter 2 The Global marketing environment -- Chapter 3 Selecting target markets -- Chapter 4 Product decisions -- Chapter 5 Developing and managing goods and services -- Chapter 6 Pricing decisions -- Chapter 7 Supply-chain management and marketing channels -- Chapter 8 Retailing, wholesaling, and direct marketing -- Chapter 9 Integrated marketing communications -- Chapter 10 Advertising and public relations -- Chapter 11 Personal selling and sales promotion. 
<br/><br/><label>ISBN: </label>9781285922065 1285922069 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Textbooks
<br/><br/><label>LC Class. No.: </label>HF5415  / F41 2013