Fundamentals of advertising /
Ruby F. Alminar-Mutya.
- Manila : Unlimited Books Library Services & Publishing, Inc., c2017
- iv, 217 pages : illustrations ; 26 cm
Includes bibliographical references
Introduction to advertising -- The advertising media: Broadcast -- The advertising media: Print -- The advertising media: Out of home and direct response -- Other elements of the marketing communications: Promotional mix -- Effective advertising and its legal environment -- The emerging interactive media.