Marketing in service industry : airline, travel tours and hotel /
Dr. Arvind Choudhary.
- New Delhi, India : Random Publications, 2018
- 289 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Introduction -- Communication and sustainable tourism -- Travel operations and consultancy -- Computer applications -- Air transportation -- Rail transport -- Water transport -- Tourism products -- Marketing: concepts and practices -- Career opportunities.
"With global international tourist arrivals reaching one billion reach year, and growth only expected to increase, opportunities in the tourism industry are endless. Yet many destinations and tourism businesses fail to achieve success. Why are so many destinations struggling in a climate that is ripe of tourism: Marketing is a major part of the problem, but it is also an integral part of the solution. A successful tourism business requires a brand that speaks to its target markets, content that successfully generates potential clients and a level of service that listens to customers; demands, all within ever diminishing budget constraints. As the title itself signifies, Marketing in Service Industry-Airline, Travel Tours and Hotel deals with diverse issues of marketing in tourism and tourism related fields including employment in airlines and hotels and other relatively peripheral but considerably important areas. A unique book of its kind so far as its content scope and seriousness of treatment are concerned, Marketing in Service Industry-Airline, Travel, Tours and Hotel is expected to be an invaluable guide for students seeking detailed information on the subject."--Back cover