Valentin, Erhard K. <br/><br/>
Business planning and market strategy / 
E. K. Valentin. 
 - Los Angeles :  SAGE,  c2015 
 - xiv, 254 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>PART I: THE BIG PICTURE -- Business Planning and Market Strategy in a Nutshell -- Market Strategy: The Business Plan's Cornerstone -- Devising a Business Model -- Getting a Handle on Costs and Financial Prospects -- Strategic Business Planning from Top to Bottom -- Managing the Planning Process -- PART II: ADVANCED PERSPECTIVES AND DETAILS -- Creating Shareholder Value by Creating Customer Value -- Situation Analysis Concepts and Frameworks -- Reporting Situation Analyses -- Coping With Uncertainties -- Projecting Financial Results and Needs -- PART III: WRITING UP AND FOLLOWING UP -- Writing and Pitching a Business Plan -- Raising Capital and Choosing a Business' Legal Structure -- Monitoring Performance -- Appendix: A Sample Business Plan for Lynn's Hair in Style. 
<br/><br/><label>ISBN: </label>9781452282152 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2013039087 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HD30.28  / V23 2015