Acierto, Marife Agustin <br/><br/>
Entrepreneurship :  K to 12 Basic Education Curriculum, Senior High School - Applied Track Subject / 
Marife Agustin-Acierto. 
 - Intramuros, Manila :   Unlimited Books Library Services & Publishing Inc.,  c2017. 
 - xvi, 492 pages ;  25 cm 
<br/><br/>Includes bibliographical references. 
<br/><br/>Introduction -- Lesson 1 - Relevance of the course -- Lesson 2 - Key concepts and common competencies -- Lesson 3 - Core competencies in entrepreneurship -- Lesson 4 - Job opportunities -- Unit 1 Developing a business plan --  Lesson 1.1 - Identify the market problem -- Lesson 1.2 - Techniques on seeking, screening, and seizing opportunities -- Lesson 1.2.1 - Market need analysis -- Lesson 1.2.2 - Product: its nature and sustainability -- Lesson 1.2.3 - Viability, profitability, and customer requirements -- Lesson 1.2.4 - Best product for market need -- Lesson 2 - Recognize and understand the market -- Lesson 2.1 Selling proposition and value proposition -- Lesson 2.2.1 Target market -- Lesson 2.2.2 Customer requirements -- Lesson 2.2.3 - Market size -- Lesson 2.3 - Validate customer-related concerns -- Lesson 2.3.1 - Interview -- Lesson 2.3.2 - Focused group discussion (FGD) --Lesson 2.3.3 - Survey -- Lesson 3 Importance of marketing mix in the development of marketing strategy -- Lesson 3.1 - Marketing mix (7Ps) -- Lesson 3.1.1 - Product -- Lesson 3.1.2 - Place --Lesson 3.1.3 - Price -- Lesson 3.1.4 - Promotion -- Lesson 3.1.5. - People -- Lesson 3.1.6 - Packaging -- Lesson 3.1.7 Positioning -- Lesson 3.2 - Brand name -- Lesson 4 Demonstrate understanding of the 4Ms of operations -- Lesson 4.1 - 4Ms (Manpower, Machine, Method,, Materials) -- Lesson 4.1.1 - Product description -- Lesson 4.1.2 - Prototype of the product -- Lesson 4.1.3 - Testing of product prototype -- Lesson 4.1.4 - Service description of the product -- Lesson 4.1.5 - Raw materials -- Lesson 4.1.6 - Value/supply chain -- Lesson 4.1.7 - Recruitment -- Lesson 4.2 - Business model -- Lesson 4.3 - Revenues -- Lesson 4.4 - Costs -- Lesson 4.5 - Profits -- Lesson 4.6 - Financial statements -- Unit 2 Business implementation -- Lesson 5.1.1 - Business plan -- Lesson 5.1.2 - Business operation -- Lesson 5.1.3 - Product --  Lesson 5.1.4 - Business records -- Lesson 5.1.5 -- Bookkeeping  -- Lesson 5.1.6 - Financial statements -- Lesson 5.1.7 - Income statement and balance sheet -- Lesson 5.1.8 Profit or loss -- Lesson 5.1.9 - Overall report -- Appendices. 
<br/><br/><label>ISBN: </label>9789719654483 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurship<br/>Entrepreneurship--Study and teaching--Textbooks.<br/>Business education--Textbooks
<br/><br/><label>LC Class. No.: </label>HB615  / Ac4 2017