Nutting, Mark A. <br/><br/>
The business of personal training / 
Mark A. Nutting. 
 - First edition. 
 - Champaign, Illinois :    Human Kinetics,    c2019 
 - xiii, 265 pages   ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I Understanding the roles and responsibilities of personal trainers -- Discovering your purpose and the scope of what you can do -- Choosing to be a personal trainer for a fitness facility -- Choosing to be a self -employed personal trainer -- Choosing to be a personal trainer and facility owner -- Part II Learning and applying business skills -- Creating a business plan -- Determining your business structure  -- Screening and hiring your staff -- Obtaining the right insurance -- Determining your offerings and their pricing -- Developing forms and contracts -- Becoming financially profitable -- Marketing your services and your business -- Learning the art of selling -- Communicating with clients, business, and the community -- Identifying options for outsourcing your tasks -- Growing your business -- Appendix A: Business plan templates -- Appendix B: Personal trainer-client forms -- Appendix C: Business resources.<br/> 
<br/><br/> "Running a personal training is not easy. From marketing and sales to budgets staffing, and clientele issues, getting it right takes time--tine that you would probably rather spend improving your clients’ fitness and wellness. That is where the business of personal training comes in. Whether you are a personal trainer working for a fitness facility, an independent contractor, an independent personal trainer, or a personal training business, you will benefit from the practical guidelines, time-saving, and essential tools presented in this book.<br/>     The business of personal training will show you how to structure your business, plan for expenses and financing, and find the right staff. You’ll learn how to market and promote the services you offer, drive referral business and customer loyalty, and expand and diversify your business. Appendixes offer business resources for additional information as well as sample templates, which are also found in the companion web resource so you can download and customize the forms as needed:<br/>Nine business plan templates<br/>Seven personal trainer-client forms<br/>     There is no need to be overwhelmed. The business of personal training is a comprehensive, digestible, and applicable resource that will take your business to the next level, giving you more time for what’s most important."--Book cover<br/> 
<br/><br/><label>ISBN: </label>9781492517221 (paperback) 
<br/><br/><label>LCCN: </label>2017030349 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Personal trainers<br/>Physical fitness--Vocational guidance<br/>Physical fitness centers--Management--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>GV428.7  / N97 2019