Reid, Robert D. <br/><br/>
Hospitality marketing management / 
Robert D. Reid, David C. Bojanic. 
 - 3rd ed. 
 - New York :  John Wiley,  c2001. 
 - xv, 432 pages :   color illustrations ;   24 cm 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471354627 hard bound 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Food service--Marketing.<br/>Restaurants--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3  / M3R27 2001