Nykiel, Ronald A. <br/><br/>
Marketing in the hospitality industry / 
Ronald A. Nykiel. 
 - 2nd ed. 
 - New York :  Van Nostrand Reinhold,  c1989. 
 - xiii, 305 pages :   illustrations ;   24 cm 
<br/><br/> Bibliography : p. 272-274 Glossary : p. 275-300. Includes index. 
<br/><br/><label>ISBN: </label>0442266979 hard bound 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hotels, taverns, etc.--Marketing.<br/>Motels--Marketing.<br/>Food service--Marketing.<br/>Tourist trade--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3  / M3N98 1989