Principles of marketing management / Felicitas U. Evangelista, Dominador A. Clemente, Jr. ... [et al.]. - Metro Manila : National Book Store, c1984. - xx, 611 pages : illustrations ; 24 cm Includes bibliographical references. ISBN: 9710804111 Subjects--Topical Terms: MarketingMarketing management LC Class. No.: HF5415 / P93 1984