Duncan, W. Jack <br/><br/>
Strategic management of health care organizations / 
W. Jack Duncan, Peter M. Ginter, Linda E. Swayne. 
 - 3rd ed. 
 - Malden, Mass. :  Blackwel Pub.,  c1998. 
 - xv, 857 p. : col. ill. ; 23 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1557869685 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Health facilities--Administration.<br/>Strategic planning.<br/>Health services--Organization & administration.<br/>Health planning--Organization & administration.<br/>Organizational innovation.<br/>Marketing health services--Methods.