Morrison, Alastair M. <br/><br/>
Hospitality and travel marketing / 
by Alastair M. Morrison. 
 - 3rd ed. 
 - Australia :  Delmar Thomson Learning,  c2002. 
 - xviii, 625 p. :  col. ill. ;  26 cm. 
<br/><br/> Glossary : p. 585 - 601. Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0766816052 hard bound 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Tourism Marketing
<br/><br/><label>LC Class. No.: </label>TX911.3  / M3M83 2002