Consumer behavior : implications for marketing strategy /
Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
- 5th ed.
- Boston : Richard D. Irwin, c1992.
- xv, 674 p. : ill. ; 25 cm.
0256094098
Consumer behavior--United States. Market surveys--United States. Consumer behavior--United States--Case studies. Market surveys--United States--Case studies.