Peter, Paul J. <br/><br/>
Marketing management :  knowledge and skills / 
Paul J. Peter, James H. Donnelly, Jr. 
 - 4th ed. 
 - Chicago :  Irwin,  c1995. 
 - xiii, 864 p. : col. ill. ; 24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256137277 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.