Kotler, Phillip <br/><br/>
Marketing management :  analysis, planning implementation and control / 
Philip Kotler. 
 - 9th ed. 
 - Upper Saddle River, N. J. :  Prentice Hall,  c1997. 
 - xl, 789 p. : col. ill. ; 25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132613638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.