Perreault, William D. <br/><br/>
Applications in basic marketing :  clippings from the popular business press / 
William D. Perreault, Jr. and Jerome McCarthy. 
 - 2001 - 2001 ed. 
 - Boston :  McGraw-Hill,  c2001. 
 - ix, 245p. : ill. ; 25 cm. 
<br/><br/><label>ISBN: </label>0075610310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Periodicals.<br/>Marketing--Management--Periodicals.<br/>Marketing--Periodiques.<br/>Marketing--Coupures de presse--Periodiques.