Kotler, Philip Marketing management : analysis, planning, implementation, and control / Philip Kotler. - Millenium ed. - Upper Saddle River, N. J. : Prentice Hall, c2000. - xxxii, 718 p. ; 26 cm. - The Prentice Hall International series in marketing . Includes bibliographical references. ISBN: 0130122173 Subjects--Topical Terms: Marketing--Management.