Pastillas for all occasions /
by Ralph Farnelli N. Matel & Lorelei D. Tenorio.
- Indang, Cavite : Cavite State University- Main Campus, 1999.
- 56 pages : illustrations ; 28 cm.
Enterprise development project (B.S.B.M.--Marketing) Cavite State University
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS) College of Economics, Management, and Development Studies (CEMDS)
MATEL, RALPH FARNELLI N., TENORIO, LORELIE D., "Pastillas for all Occasions", Enterprise Development Project, Bachelor of Science in Business Management Major in Marketing, Cavite State University, Indang, Cavite April 1999. Adviser: Maria Ersando. An enterprise development project, whose name was from the French words "Homemade Swete de Lozenge" that is commonly known as pastillas, was conducted in Tambo Malaki, Indang, Cavite. This study was conducted primarily to: (1) develop the student's ability to manage a business enterprise; (2) be able to apply the business theories learned and at the same time gain practical experience in business management. The enterprise was managed by two marketing major students with an initial investment of P40,000.00. The said capital was used to buy the raw materials, tools and equipment needed in producing the pastillas and to finance the operating expenses of the project. The project was operated as an enterprise covering the organization, production, marketing and finance areas of management. The pastillas production project was undertaken for three months. The actual production of pastillas was done on a daily basis. The products made were Pastillas de Yema and Pastillas de Gatas. The products were delivered to the customers during Tuesdays, Thursdays, and Saturdays. The customers were from selected barrios of Indang, Manggahan, kawit and in Silang. The price of pastillas was based on the cost of production and prevailing market price. The method used in promoting the product was personal selling that involved direct delivery of the product to each target market which provided immediate feedback from the said customers.