JPC Marketing Tanza, Cavite /
by Maribeth S. Gonzales.
- Indang, Cavite : Cavite State University- Main Campus, 2004.
- x, 47 pages : illustrations ; 28 cm.
Field study (B.S.B.M.--Marketing) Cavite State University
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS) College of Economics, Management, and Development Studies (CEMDS)
Gonzales, Maribeth S. JPC Marketing, Tanza, Cavite. A field study report. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2004. Adviser: Mrs. Rowena R. Noceda.
A field study was conducted in JPC Marketing located in 532 A. Soriano Highway Amaya 1, Tanza Cavite. The study aimed to apply the gained knowledge in business management, familiarize with the working environment, and identify the common problems encountered by the firm and recommend feasible solutions.
Data were gathered through observations and actual participation in the firm’s activities. Interviews with the personnel and other staff of the firm were also conducted in order to gather additional information.
The firm is engaged in the distribution of Procter and Gamble (P&G) products. The products are distributed to three provinces, namely: Cavite, upper part of Laguna and Western part of Batangas. Marketing of these products were done by the salesmen to different commercial centers, public markets, supermarkets, groceries and convenient stores.
The business faces a number of problems which badly affected the sales. Some of these problems were failure to meet the consumers’ demand at the right time, unavailability of the products, wrong encoding of purchase orders, breakdowns of trucks, malversation of funds, conspiracy, and waste of time of the employees. Employees’ noncompliance to company rules and regulations also contributed to the decline in the growth of the company. Despite the problems, the firm still managed to earn profits.