De Jesus, Ria A.

Ju-young Electronics Philippines Incorporated, Rosario Cavite / by Ria A. de Jesus - Indang, Cavite : Cavite State University- Main Campus, 2004. - xi, 46 pages : illustrations ; 28 cm.

Field study (B.S.B.M.--c) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS) College of Economics, Management, and Development Studies (CEMDS)

RIA ANDORA DE JESUS. JU-YOUNG ELECTRONICS PHILIPPINES Inc., Rosario, Cavite. A Field Study Report. Bachelor of Science in Business Management, major in Marketing. Cavite State University. Indang, Cavite. April 2004. Adviser: Mrs. Cecilia T. Cayao.
A three-month field study was conducted at Ju-Young in Lot 6 Blk. 21 Phase III PEZA, Rosario, Cavite. The study was conducted to describe organization and management of the firm; describe the products offered in the market and identify the problems as well as the future plans of the firm. Data and information were gathered from company's profile, interviews with the personnel, an actual participation in the company's activities. Other data like company code of conduct was gathered from the orientation manual of the company. The company distributes its products to nine customers including Dae Ryung Ind. (Phils.), Inc., Maxon System (Phils.), Inc., Dae Kyung (Phils.), Inc., and LG Collins Elect. Manila, Inc., Uniden Phils., Inc., Phillips Semi-Conductor, Dai-Yoon Phils. Inc., Arim Phils., Inc., Dae Uen Phils. Inc. and American Power Conversion (APC). The company gives some discounts to the previous customers. The major problem encountered by the firm was delays of operations of the business due to breakdowns of forklift machines use in daily operation.




Marketing management
Electronics

658.8 / D36 2004