Amora Fresca /
by Amor April M. Hayag, Kristopher G. Lim and Alron lloyd M. Olid.
- Indang, Cavite : Cavite State University- Main Campus, 2019.
- xvi, 100 pages : illustrations ; 30 cm.
Entrepreneurial Development Project (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University.
Includes bibliographical references.
College of Economics, Management and Development Studies (CEMDS), Department of Management College of Economics, Management and Development Studies (CEMDS), Department of Management
HAYAG, AMOR APRIL M., LIM KRISTOPHER G., OLD, ALRON LLOYD., AMORA FRESCA. Enterprise Development Project. Bachelor of Science in Business Management major in Marketing Management. Cavite State University, Indang Cavite. January 2020. Adviser, Ms. Maurrin DR. Madrid. A three-month enterprise development project was conducted from August 20, 2019, to November 11, 2019. The project aimed to determine the marketability of hand sanitizer gel type business and identify the problems encountered in operating non-food business and provide the best possible solution. The project covered the different areas of management such as production, marketing and finance. The project was conducted as partnership type of business among three owners. All the activities and operations are performed by them. Because of this project, students' capabilities in business management, problem solving, marketing strategies and social relationship were developed and improved. This business offered solid gel hand sanitizer in different scents and were available in squeeze bottle with different sizes and one pump type of bottle. The available scents were Honey dew, Orange Papaya, Cherry, Strawberry, and Melon. There were lots of hand sanitizer businesses that exist in the markets and in order to be successful in running a business, two of the best marketing strategies are recommended by the owners, personal selling, and dealership. Selling of the products were done by the owners and 5 dealers. The dealers were composed of 3 students At Cavite State University Indang and 2 non-students. One Of the major problems encountered during the operations was the target market which were schools around Cavite. Most of the schools were asking already for any business papers such as business permit, FDA approval permit and other documents that will prove that that the said product is safe to use. To solve the problem, the authors requested to sell the product to the school officials such as faculty members, admin office and cafeteria. Doing a personal selling was a finesse strategy to reach the target market. Offering many types of discounts, having different kind of effective promotion were the excellent strategies to introduce the product in the market.