Baybay, Jia Mae R.

Soybetes / by Jia Mae R. Baybay, Micah C. Crizaldo and Jamae Andrae H. Damasco. - Indang, Cavite : Cavite State University- Main Campus, 2019. - pages : illustrations ; cm.

Entrepreneurial Development Project (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University.

Includes bibliographical references.

College of Economics, Management and Development Studies (CEMDS), Department of Management College of Economics, Management and Development Studies (CEMDS), Department of Management

BAYBAY, JIA MAE R., CRIZALDO, MICAH C. AND DAMASCO, JAMAE ANDRAE H., SOYBETES. Entrepreneurial Development Project. Bachelor of Science in Business Management major in Marketing Management. Cavite State University. Indang, Cavite. June 2019. Adviser: Ms. Maurrin DR. Madrid.

The proponents entered the food industry; specifically ice cream, for the Entrepreneurial Development Project. The project aimed to provide experience on how to manage a business wherein the proponents will apply all their knowledge and skills when it comes to real life situations. In addition to these, this project was conducted to know the profitability of the proponent's product as well as to determine the most suitable marketing strategies, identify problems that might be encountered and suggest possible solutions. The project operated from January 18, 2019 to April 17, 2019 covering the required 88 days. The product can be bought on the entrepreneurs' houses and their resellers. The entrepreneurs' houses were located at Alfonso, Indang and Tanza. The resellers were a school canteen, sari-sari store, dry market and carinderia. The proponents also catered an event at Tanza, Cavite. The business offered different varieties of Soybetes. It has seven flavors; mango, ube, taro, strawberry, coffee crumble, black forest and cookies & cream. The last flavor was the top selling one based on the feedback, requests and productions. To start the business, an initial capital of P 30,286.00 was shared equally by the entrepreneurs. At the end of the operation, the business generated total sales of P 45,015.00, total gross profit of P 13,513.85 and a total net profit of P 7,645.39. Through this project, the proponents gained lots of experience, knowledge and ideas. Aside from these, the overall selves of the proponents were developed including their skills, time management, critical thinking, decision making and strategic planning.




Soy ice cream industry
Soybean
Ice cream, ices, etc.

641.862 / B34j 2019